Older home sellers need better guidance, not faster closings

Real estate often prioritizes speed, but older homeowners selling longtime residences may need more time due to grief, uncertainty, or the desire for control. With the median seller age at 64, patience protects their substantial equity, as quick sales can reduce returns. Agents should focus on understanding sellers' motivations, respect their decision-making authority, adapt communication, and involve appropriate professionals to support complex transitions. Technology should aid, not replace, personalized care.